God’s colours

Jul 25th, 2016 | By | Category: International

Today’s Financial Times reports on a battle between Banco Santander of Spain and Sparkassen of Germany over which has the right to use the colour Red HKS 13 in Germany. The Financial Times notes that this is not the first such corporate spat, “Cadbury and Nestlé fought over a shade of purple known as Pantone 2865c, while a subsidiary of AT&T and T-Mobile clashed over the use of ‘magenta.'”

When did corporations acquire the right to the exclusive use of colours? Aren’t colours the property of everyone? What if every company decided …