Pop thinking

I never eat Shredded Wheat

Oct 20th, 2015 | By | Category: Pop thinking

The excellent Shredded Wheat advertisement was on television; the one where the middle aged man puts on his 1970s outfit and goes off to a hall to dance to Northern Soul music.  How many people seeing the advertisement would even know what Northern Soul was?

It is difficult now to imagine the early-1970s in England. There were three television stations and four radio stations. For a teenager, two weekly BBC music programmes demanded attention, Top of the Pops and The Old Grey Whistle Test, the latter ran late at …