Archive for November 2009

Selling chocolate

Nov 30th, 2009 | By | Category: Personal Columns

The complaint at the dinner table was that the school milk cartons were changing; no more would Irish pupils encounter puns about cows being so cool that they were Friesian or about them being ‘moosicians’.  However cringeworthy the jokes printed on the packaging, they had obviously  entered the consciousness of a generation of schoolchildren. However, there is a difference between gaining a place in someone’s consciousness and actually making them want to buy a product.

Advertisements from the 1960s and 70s remain clear in the memory, most of which created …