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Fruit gum memories — 12 Comments

  1. Ian, I love your childhood tales…you were very lucky having a box…I can remember the time I found out they did them in boxes….You know they could have been a present from you for one of my birthdays…….Holidaying in Cornwall doesn’t change much….It rained a lot when we were there last year for our hols…..We must have had the global warming in ’68 also!!!!

  2. But I didn’t get the box! It was guarded like a great treasure. Didn’t Fruit Gums in a box used to come in the shape of the fruit they were meant to taste like?

    1968 must have been a bad summer – the was a Bristol History website with photos of the Bristol floods that summer, but the address now seems occupied by some American company trying to sell website addresses.

  3. Ian, do you remember the black horse and horseman at Carbis Bay when the clan was there again?

  4. No, and I know why I don’t, because I wasn’t with you when you saw it. We had all split up and gone in different directions.

  5. Rowntree’s Fruitgums, now that takes me back! I remember the paper wrapped rolls before the boxes. The advertising gimmick in the late fifties was How long can you suck one for? To be a ‘Gumster’ you had to make it last 60 full minutes! I never did. And then the favourite flavours: the green orange and yellows were so-so, the reds were good, and the black the best, but always too few in the packet. Later on they sold tubes of all blacks, but they cost more – 4d rather 3d I think. A big investment when pocket money was 1d for each year of your life!

  6. Sixty minutes! I can eat an entire packet in about ten. The blacks were/are definitely the best. I suspect that the additives in times gone by were considerably stronger. There’s probably a law suit for someone somewhere citing the negative effects of Fruit Gum e-numbers on their academic career.

  7. We’re clearly all about the same age. I remember sucking them until they were flat and thin as cling wrap. I fear I’d lose a filing if I tried it today. As for the memories . . .long term memory improves as we age whilst I can hardly remember what I did last Friday!

  8. Baino, did you never put four or five into your mouth at the same time and then have to pull your teeth apart. It was necessary sometimes to cram as many as possible into your mouth to avoid the danger of having to share the packet with someone.

  9. I can hear Uncle Bill saying that as clearly as if he were standing in the room next to me and then laughing that unique laugh of his. I can also hear Aunty Vera calling him by his full name and telling him to stop swearing. Lol. Brilliant. Do you remember on another trip going straight over the roundabout? Uncle Bill again.

  10. I love this story and the additional chapters too!

    ‘Don’t forget the fruit gums, Mum!’ Ours came from England about once a year/

  11. Grannymar,

    Were they not on sale here, like the Curly Wurlies in a later generation?

  12. oh my god this is fantastic!!!!!! i think we are all so privelaged to have such fond memories of our childhood mine are mostly of den making on the farm whilst spending a week there each year and getting the cows with grandad before coming back to a bowl of cornflakes with the most amazingly creamy milk stright from the churn,oh happy days!!!!!! Even now in mums cupboard there is always a jar of wine gums bless her.Mum has fantastic piccies of this very holiday,i love looking at them,i’ll try and post them on here somehow.Please post other happy memories i love reading them.XX

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