Labels and respect — 15 Comments

  1. Brought back a memory of a long time ago when I was a teenager Ian Me and a mate wearing our Wrangler ‘flares’ poking fun at a poorer kids ‘Tesco turnup’ jeans……….Tesco branded clothes were labelled ‘Delamare’…….

  2. I wore Delamare jeans! I never realized where the name came from until today – it’s the address of the Tesco headquarters in Cheshunt

  3. Maybe they might change their minds about what is and is not desirable or fashionable after having dipped into adbusters – the website or the magazine – comes out of Seattle I think – nice and glossily subversive.

  4. Kids used to be much more subversive than they are now. There’s not the slightest sign of rebellion amongst most of them now.

  5. Ian, I have put on my best branded sportswear and trainers in honour of your birthday – have a tranquil one.

  6. I believe you, Ms Rainbow, I know in your real life you travel the West Midlands in shell suit and training shoes

  7. Children have always needed to fit in with the crowd, I think. I remember how upset I was as a child when my mother bought me new brown sandals that were a bargain, instead of the school regulation black ones. Eventually she gave in to my whingeing and died them black – but that was even worse, because the dye didn’t take and they became black-and-tan!

    But you’re right, Ian, we need to question the power of the advertising industry which is driving our culture of over consumption.

  8. There’s a need to see the difference between fitting in and being ripped off. We need a new punk generation. (It might do something about the dire state of the music as well – the stadium bands are all of mature years!)

  9. If Mum, and Dad too, are very “label” conscious in what they purchase and wear, and have dressed their
    children in and shopped only in the more exclusive stores and boutiques, what chance has a child or teenager in forming the opinion that the latest “look”, most expensive brand and designer label is a not a “must have”. Some of the influence I think comes from the parents own values and attitudes to these things.

    Like your blog’s “latest look”.

  10. I think parents are influential, but I think parental attitudes are less dominant in young people’s minds than in the past. Much of children’s lives seems now beyond parental influence.

  11. my values in terms of labels only extend to telling you I live in Worcestershire – not the West Mids – tho’ I like the image you have painted!

  12. Sorry , I’m awesomely late these days. Don’t you think it odd that in the natural world, the blokes have all the plumage, manes and finery and the girls are brown and bland? What happened to humankind to make the female the preener and the male the obscure. On a serious note, and I don’t know how old these kids are. but it’s very sad that the girls feel so much pressure to conform to a model that’s largely in their own minds. My son’s girlfriend is gorgeous, fashion-conscious, make-up adorned an acessorised but he wouldn’t care if she came over for dinner wearing a bin bag . . who are they trying to impress?

  13. Very interesting. Funny you should have written this and I am reading this on my return from Cannes where every shop is a designer label shop and all the beautiful people are walking around with bags on their arms of stuff they have bought in these shops. They “must” also have a handbag with another designer name on it too. It must be very hard for them to be happy as the designs and advertising change with every whim and what was “in” last week is so passe this week. Happiness is measured in how you think someone else is admiring your labels in their minds. At a restaurant in Cannes the other evening there was a beautiful young lady. Designer label to her finger tips including large new Chanel watch. She looked wonderful but I could see she was human – she must have had a mozzy bite as she was irritated by it. Did the designer labels help with that problem – no she had to suffer like the rest of us who get bitten. When life throws “things” at you it is not how you are dressed that matters.

  14. Marie-Claire’s grand daughter?

    Of course, if she had been old money she would have been wearing something sensible that would not have been marked by her spraying on insect repellent!

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