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Media without influence — 2 Comments

  1. We used to say that half the money spent on advertising was wasted. In the case of money spent on “influencers “, the percentage may be much greater.

  2. A senior member of the management of the Irish branch of a major European media group came to talk to a class during the week. He said, “we know half of the money spent on advertising is wasted – the problem is that we don’t know which half.”

    I asked a class about the “influencers” this morning. They said they might follow someone but that didn’t mean that they took any notice of what they said.

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